LOS ANGELES, November 5, 2019 — – Fernhill Corporation (OTC: FERN) is pleased to announce the appointment of Scott Berenzweig, as Interim Chief Technology Officer.
“We are thrilled with the appointment of Mr. Berenzweig as our interim CTO. I have personally known him for more than 15 years, and he not only brings a wealth of development experience and a history of success, he has a level of integrity that I find refreshing,” says Marc Lasky, CEO of Fernhill Corp, “Thanks to his network of contacts, we have already begun talks with a select portfolio of projects that could be incubated or outright acquired by FERN, with high potential for lucrative and sustainable revenue streams in the software application and platform development arena.”
His position is considered interim until a final title is defined. He will spearhead all interactive product development, review potential investments, and establish technology guidelines for all interactive acquisitions. He is excited about the long-term opportunity to grow the Company with us.
Mr. Berenzweig has been described as a thought leader, offering 25+ years of experience in the online space. He has cultivated a unique understanding and methodology of bringing an idea fully to market, uniquely positioned, ready to scale. Experienced as a producer and writer of code since 1992, he has executed countless campaigns and launched hundreds of products for companies small and large, across the globe. Regardless of circumstance, organizations have enjoyed a positive and creative return on technology investment. Fernhill will benefit from this experience as well as his established business relationships with a portfolio of high-profile Fortune 500 clients across multiple verticals and sectors.
“He’s seen the Internet grow, from the inside, since its commercial inception in the early 90’s, and that’s a rare find,” says Mr. Lasky, “He’s proven himself trustworthy as well as innovative, writes code, manages teams of creatives, speaks “ROI” fluently, and can grow something quickly – with fewer resources. Who wouldn’t want that?”
Berenzweig is experienced in serving clients on the strategic and tactical levels, responsible for program development, analytics, skunkworks, turnaround, and product management. He is often a key individual in the alignment of corporate strategy to digital strategies definition, audience segmentation, and the refinement of creative strategies.
He has a proven ability to successfully manage multiple, disparate streams of work in a challenging, dynamic environment and is able to apply interactive marketing expertise to ensure the development and implementation of effective app strategies. He has extensive knowledge in how to appropriately employ key marketing fundamental concepts, processes, and practices related to influence customer demand and motivate channels.
“For the right types of startups, the OTC markets allow for maximum innovation while maintaining a healthy and natural oversight by investors, a group with whom I look forward to communicating,” says Mr. Berenzweig, “A sad majority of companies don’t embrace the opportunity to cultivate early investors into brand evangelists, but we won’t make that mistake. This is going to be fun.”
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