Marion, North Carolina, October 8, 2020 – – Greene Concepts Inc. (OTC PINK: INKW) is happy to say that the company is moving forward to penetrate the Asian economic market of the Far East beginning with China. The company has developed two unique package labels for the Chinese market of its’ BE WATERTM brand offering wording in Chinese characters and seeks to multiply revenues by instituting sales in China to a reported count of 1.39 billion people according to the World Bank, approximately 18.3% of the world’s population. Greene Concepts will focus on sales using localized marketing methods aimed at creating an emotional tie to company brands, incorporating authenticity and identity establishment, and creating an emotional and experiential appeal beyond just the product packaging.
The numbers support Greene Concepts’ willingness to enter this market. First, China’s current bottled water sales volume as of 2020 reached $53 billion in USD and is expected to grow annually by 5.7% (CAGR 2020 – 2025) according to Statista.com. Second, more and more Chinese consumers are embracing active and healthier alternatives beyond simply energy drinks. Third, the price per unit of bottled water in China has steadily increased over the past eight years. Fourth, Chinese consumers have a growing concern over the safety of local drinking water due to broad contaminated groundwater and are buying bottled water instead. Fifth, China has become the world’s largest bottled water market by volume having experienced an increase from 19 billion to 37 billion liters of bottled water from 2010 – 2015 and forecasted to grow by another 22% between 2019 – 2023.
Lenny Greene, CEO of Greene Concepts states, “We are meeting social responsibility needs as a large percentage of water sources in China contain contamination. The country only has about 6% of the planet’s renewable water resources to sustain almost one-fifth of the world’s population. Economic growth has greatly exceeded freshwater supplies and eleven out of thirty-one Chinese provinces did not meet the World Bank’s clean water criteria of 1500m3 per person (see here). Thus, China’s water shortage has become a severe problem as more than 80% of the country’s underground well water is unsuitable to drink or bathe in. Our bottled water will help fill this important gap from our clean, freshly sourced North Carolina artesian water wells.”
Mr. Greene continues, “China’s increased consciousness of health among its people and their desire to avoid waterborne disease means there is a long-term market for increased sales of bottled water in the region, especially high-end premium water which we develop. In addition to reaching a largely populated market of 1.39 billion people, we are specifically target marketing to a growing group within China known as “Chinese hipsters” who identify with products and brands they feel personally connected to. This population of 25 – 34-year old’s has disposable income, increased salaries, and numerous travel experiences that provide additional perspective on Western brands and marketing. These consumers also tend to have a different mindset and a new way of thinking regarding their health thereby embracing new habits, health, and wellness and are willing to pay a higher price for premium water to include foreign brands such as ours. Because of this, we believe our new label with Chinese characters for the BE WATERTM brand of quality, clean, clear, pristine Artesian Spring Water will resonate well throughout the entire Chinese market.”
About Greene Concepts, Inc., Mammoth Ventures, Inc. and Water Club, Inc.
Greene Concepts, Inc. (http://www.greeneconcepts.com) is a publicly-traded company. Through its recently acquired wholly-owned subsidiary, Mammoth Ventures Inc., the Company has entered the specialty beverage and bottling business and is an emerging leader in the global scientifically formulated beverage industry. Through its subsidiary Water Club, Inc. we intend to pursue subscription-based delivery of water and scientifically formulated beverages directly to the consumers home and market the convenience of this service thru social media affiliate marketing partners.
Safe Harbor: This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company’s current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company’s business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission and OTC Markets, Inc. OTC Disclosure and News Service. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.
Greene Concepts, Inc.