Marion, North Carolina, September 16, 2020 – – Greene Concepts Inc. (OTC Pink: INKW) is happy to announce the company has redesigned its BE WATERTM label of its bottled water products. The redesign includes a modification of the label’s color and wording. The focus of the change is to present the product as a luxury brand in every major marketing aspect for an increase in sales penetration.
First, the new label has a turquoise background instead of a white background. The symbolism is to associate the consumer with an ambiance of fresh water versus a simplified white canvas color. Also, the bottle cap is white matching the wording to attract additional attention. Second, instead of listing the words “Natural Spring Water” at the top of the label, the new wording states “Natural Artesian Spring Water.” This informs the customer that the water originates from a pure source that contains healthy mineral composition, nourishing electrolytes and a smooth, distinctive taste. Third, the main wording has changed to “Be Generous, Be Kind, Be Strong, Be Patient, Be Aware, Be Courageous, Be Yourself” to connote mindfulness, peace and clarity. Finally, the wording “Be Water” is centered in the middle of the bottle in bold for improved branding and name recognition.
Lenny Greene, CEO of Greene Concepts notes, “While I was happy with the previous BE WATERTM label, l am ecstatic over this new label. The new label has more of an aqua color to conjure greater feelings of the favorable imagery we want our consumers to focus on…pure, crisp, cool, clear and clean artesian water. The wording stands out more, is easier to read and draws greater attention. This new bottle label will jump off the shelf at people when they walk down the water bottle aisle. This label is distinctive from others on the market. We still have one truckloads of product with the previous label, which will ship out next week. Orders were placed for multiple truckloads of bottles, caps and new labels and we will begin mass production using the new label. We believe this is a huge step in preparing Greene Concepts for next-level growth and marketplace standing to include valuable grocery and convenient store positioning.”
Mr. Greene concludes, “We announced in yesterday’s press release that we are positioning BE WATERTM on Amazon.com to greatly increase awareness and recognition. We are proud to display our new BE WATERTM logo within our new Amazon.com listing while informing the public that our product originates from a pristine freshwater mineral source, an artisanal aquifer in the North Carolina Blue Ridge Mountains known as “sweetwater”. This water contains healthy minerals that balances pH levels, improves energy, reduces acidity and offers numerous other health benefits. The water provides a soft, smooth and crisp taste that is very welcoming among consumers. BE WATERTM is also locally sourced, manufactured and bottled in the U.S.A. We are not stopping there. We are set and poised to sell this wonderful product not only on Amazon.com but within multiple online and retail venues throughout the United States. Stay tuned for more exciting upcoming announcements.”
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About Greene Concepts, Inc., Mammoth Ventures, Inc. and Water Club, Inc.
Greene Concepts, Inc. (http://www.greeneconcepts.com) is a publicly traded company. Through its recently acquired wholly owned subsidiary, Mammoth Ventures Inc., the Company has entered the specialty beverage and bottling business and is an emerging leader in the global scientifically formulated beverage industry. Through its subsidiary Water Club, Inc. we intend to pursue subscription-based delivery of water and scientifically formulated beverages directly to the consumers home and market the convenience of this service thru social media affiliate marketing partners.
Safe Harbor: This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company’s current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company’s business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission and OTC Markets, Inc. OTC Disclosure and News Service. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
Greene Concepts, Inc.