FORT LAUDERDALE, FLORIDA, August 20, 2020 – – Splash Beverage Group, Inc. (OTC PINK: SBEV) (https://www.SplashBeverageGroup.com) (“the Company”), a holding company of leading portfolio of beverage brands, ºannounces today additional Walmart locations throughout the U.S. for its SALT Naturally flavored Tequila with 100% Agave.
The Company recently announced availability in Florida and New Mexico and is pleased to disclose it has added select Walmart locations in Arizona and Southern California via Young’s Market Company, the premier distributor of wines, spirits and select beverages in the western United States.
Splash Beverage’s SALT Naturally Flavored Tequila has arrived on shelves of the world’s largest retailer in the wake of Walmart’s recent decision to add more high-end/premium alcoholic beverage selections such as Buffalo Trace, Veuve Clicquot and SALT Naturally Flavored Tequila, to name a few.
CEO Robert Nistico states, “We are enthused with the expansion of relationships here. The writing is on the wall, Walmart is assertively looking to service their customer base with premium liquor brands like SALT, and we are pleased to be a part of that. We anticipate announcing additional locations as we continue cultivating a longstanding relationship with Walmart via our distributing partners.”
Jason Fremstad, vice president of adult beverages for the chain’s U.S. stores, told Business Insider Walmart is looking to meet the demand for premium alcohol choices by adding higher-end, craft and locally-made beverages.
“There’s been a significant shift in our assortment this year to make sure that we are not just taking care of our customers with all the core offerings they expect, but really getting into that premium and innovative assortment that we’re really not known for at this point,” he told Business Insider.
According to Benzinga, Walmart has so far taken part in “well over” 100 meetings with local and national players in the craft beer space, the publication reported. The retailer is also focused on capturing growth in premium tequila, which is “growing incredibly fast.”
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About Splash Beverage Group, Inc.:
Splash Beverage Group specializes in manufacturing, distribution, sales & marketing of various beverages across multiple channels. SBEV operates in both the non-alcoholic and alcoholic beverage segments which they believe leverages efficiencies and dilutes risk. SBEV believes its business model is unique as it ONLY develops/accelerates brands it perceives to have highly visible pre-existing brand awareness or pure category innovation.
SALT Naturally Flavored Tequila is 100% agave, 80 proof naturally flavored tequila. SALT Tequila is remarkably smooth with a clean and delicate taste. Grown, distilled, and bottled in the region of Jalisco Mexico, each handcrafted bottle of SALT Tequila is the result of years of hard work, determination and countless blends until they reached perfection. SALT Tequila offers a variety of naturally flavored tequilas including Berry, Citrus and Salted Chocolate.
What started small, with a single discount store and the simple idea of selling more for less, has grown over the last 50 years into the largest retailer in the world. Each week, nearly 265 million customers and members visit approximately 11,500 stores under 56 banners in 27 countries and eCommerce websites. With fiscal year 2020 revenue of $524 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. It’s all part of our unwavering commitment to creating opportunities and bringing value to customers and communities around the world.
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SOURCE: Splash Beverage Group, Inc.