Sibannac, Inc. is pleased to announce the public launch of the Campus Co., a community for start-up and emerging brands in the solutions and lifestyle category.
The Campus Community will serve as the portal for all consumer and commercial relationships of Sibannac moving forward. In addition to developing revenues through contract manufacturing, the Campus will be focused on recruiting, incubating, and developing brands in the health, fitness, and sports categories, with a concentration on nutraceuticals and functional foods. The platform will be operated by Eric Stoll and the Lifetime Branding team who will manage the collaboration between the brands and resources, offering them the Campus’ “big company” capabilities.
The state-of-the-art services provided by the platform will include branding, market intelligence, and expertise, manufacturing, sales, and distribution. The Campus Co. is designed to bring usually scarce resources to new brands and centralize growth capital, product innovation, operational efficiency, and sales reach. The platform will be highly discriminating in its selection of partners regarding core branding services, adding to the portfolio only those products offering true innovation or diversity.
Lifetime Branding has already taken equity positions in two brands in exchange for services, which will ultimately be acquired by Sibannac. Until that time, the Campus will be paid for all support services and manufacturing under direct contracts. These brands will continue to be cultivated under the Campus umbrella until such time as controlling interests are acquired by Sibannac or sold in a “spin-out” where the company will cash-out and retain a minority equity position while continuing to provide contracted marketing and manufacturing services.
On the manufacturing and logistics side, the Campus Co. platform will support our internal and associated brands, along with external wholesale accounts, and centralize all manufacturing, sourcing, distribution and fulfillment services. The Campus will also integrate sales management through Lifetime’s long-established broker networks and provide back-end customer service.
“We are beginning to see the fruits of all the hard work that has gone into developing the foundation of the Campus”, said Sibannac Chief Executive Officer, David Mersky. “The combined resources and experience between Sibannac and Lifetime has resulted in producing a very lean and fully integrated platform that is ideal for the early growth of start-up brands offering new and innovative products in the wellness space. No other company is set up to realize this kind of efficiency.”
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