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Stocks Gunning for the Next Big Thing in Advertising (MGNI, TTD, CMGR, CRTO)

One might think of the Marketing and Advertising industry as something akin to the “applied social sciences”. Psychology, sociology, anthropology all rolled into one. Optimized for commercial success. However, no matter how well you understand people, no method of branding can work without access to people. For years, that meant TV and print media. But that world faded from existence gradually over the past 15 years, to be more or less completely replaced by the internet – more specifically,...

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The Structural Bull Market in Social Media Stocks (FB, TWTR, CMGR, SNAP)

The social media space continues to represent one of the most powerful investment opportunities for investors over the long-term. From a marketing standpoint, it has become the only game in town. According to a new report out this year from SmartInsights.com, more than half of the world’s population now uses social platforms on the internet. Furthermore, the younger users – the Millennials and Zoomers – are more likely than other groups to make consumer decisions based on research that...

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Why Clubhouse Media (OTC US: CMGR) Could be a “Steal” at Current Levels (NASDAQ: FB) (NYSE: TWTR) (NYSE: GME)

The story associated with Clubhouse Media Group Inc (OTC US: CMGR) is still developing as a market narrative, but it is nonetheless a fascinating one already. Market participants may do well to take a closer look now – while the stock is trading around $6-$8/share and down off its highs above $25/share – than after it finds the catalysts to push back higher. Those catalysts could be coming down the pike soon, given the company’s recent communications. The narrative that is developing right now...

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Why Clubhouse Media Group Inc. (OTC US: CMGR) Could Win Big as Platform-agnostic Social Media Vehicle (NASDAQ: FB) (NYSE: TWTR) (NYSE: PINS) (NYSE: SNAP) (NASDAQ: SOCL) (NASDAQ: MGNI) (NASDAQ: TTD) (NASDAQ: CRTO)

Advertisers and marketers are gradually becoming residents in, rather than landlords of, the house of social media. It’s an odd transition, but it marks a fait accompli. After recent years (decades?) have whittled the process of consumer persuasion down to a nub through technological advances and growing cynicism, the playing field is now hopelessly skewed against everything that isn’t an authentic missionary messenger casting blessings upon a product or brand to an admiring and trusting...

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Why Clubhouse Media Group Inc (OTC US: CMGR) Could Explode on Support from Andreessen Horowitz Partner (NASDAQ: FB) (NYSE: WORK) (NYSE: RBLX) (NYSE: TWTR) (NASDAQ: MSFT) (NYSE: PINS) (NYSE: SNAP)

The kingmaker in the past decade and likely the next for breakout growth in the tech sector is Andreessen Horowitz (aka “a16z”), a venture capital investment firm on Sand Hill Road in Palo Alto with nearly $18 billion under management. It is named after founding partners, Marc Andreessen and Ben Horowitz, two legendary technology investors who have almost singlehandedly reshaped the world over the past decade by pouring capital into a stream of disruptive innovators. It all started – as a...

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Social Media Influencer Stocks are Changing the Game (NASDAQ: FB) (OTC: ENGMF) (OTC: TONJ) (NYSE: SNAP)

The social media influencer space is the future of marketing and branding, a fact made very clear by the recent story of Kylie Cosmetics, a cosmetics brand started by Kylie Jenner, one of the most successful social media influencers on the planet. Kylie Cosmetics was valued at nearly $1.2 billion when it sold a controlling stake to Coty, Inc. last November. That value was built by first cultivating a broad influencer following. The traditional model generally has revolved around trying to come...

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