Las Vegas, NV – March 22, 2021 – — The 4Less Group, Inc. (OTCQB: FLES), today announced that their highly successful aftermarket auto parts e-commerce site LiftKits4Less.com will be the entitlement sponsor of the NASCAR Camping World Truck Series race at Darlington Raceway in Darlington, S.C. on Friday, May 7. The official race name will be the LiftKits4Less.com 200.
“As long-time NASCAR fans, we’re excited to partner on the entitlement of the NASCAR Camping World Truck Series race at Darlington Raceway. We’ve always admired the enthusiasm, passion, and dedication of NASCAR fans and we are thrilled to be a part of the NASCAR family,” says Christopher Davenport, President and CEO of Auto Parts 4Less, Inc. a wholly-owned subsidiary of The 4Less Group, Inc. “We are excited about the opportunity to introduce LiftKits4Less.com and the soon to be launched automotive marketplace AutoParts4Less.com to NASCAR fans and earn their trust as the go-to brand for all automotive parts.”
The partnership with NASCAR and Darlington Raceway will be The 4Less Group’s first official entry into the racing industry as the company prepares for its summer 2021 launch of AutoParts4Less.com, and what they believe is the first multi-vendor automotive marketplace. AutoParts4Less.com will be dedicated to automotive parts and offering NASCAR fans, automotive parts sellers and businesses the most user-friendly platform to sell and buy parts for all vehicles including cars, trucks, boats, RVs, power sports, and more.
“We welcome The 4Less Group on the entitlement of the action-packed NASCAR Camping World Truck Series race as part of the Official Throwback Weekend of NASCAR at Darlington Raceway,” said Darlington President Kerry Tharp. “We look forward welcome fans back to the track Too Tough To Tame for the LiftKits4Less.com 200.”
To learn more about The 4Less Group, Inc. please visit www.the4lessgroup.com. To learn more about Lift Kits 4Less please visit www.LiftKits4Less.com. To learn more about NASCAR, please visit www.nascar.com.
About The 4Less Group, Inc.
Building off the knowledge and continued success of their present e-commerce website, www.liftkits4less.com, that targets aftermarket automotive parts for Jeeps, Trucks and SUV vehicles, The 4Less Group, Inc. (www.the4lessgroup.com) is now focused on launching what they believe to be one of the world’s first automotive parts only multi-vendor marketplace under the URL AutoParts4Less.com. The projected MVP site launch will begin in early Summer 2021.
About Darlington Raceway
Darlington Raceway, nicknamed The Lady in Black and the track Too Tough To Tame, is home to the award-winning Official Throwback Weekend of NASCAR and annually hosts two NASCAR Cup Series race weekends, along with the NASCAR Xfinity Series and/or NASCAR Camping World Truck Series. Opening in 1950, Darlington Raceway is “A NASCAR Tradition” and NASCAR’s original superspeedway with its famed 1.366-mile egg-shaped oval, challenging the sports best in one of the most iconic NASCAR races, the Southern 500®. For more information about Darlington Raceway, visit darlingtonraceway.com.
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
CAUTIONARY DISCLOSURE ABOUT FORWARD-LOOKING STATEMENTS
This press release may contain forward-looking statements, including information about management’s view of the Company’s future expectations, plans and prospects. In particular, when used in the preceding discussion, the words “believes,” “expects,” “intends,” “plans,” “anticipates,” or “may,” and similar conditional expressions are intended to identify forward-looking statements. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company. Factors that could cause results to differ include but are not limited to, successful performance of internal plans, product or services development and acceptance, the impact of competitive services and pricing, or general economic risks and uncertainties. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The Company takes no obligation to update or correct (i) its own forward-looking statements, except as required by law, or (ii) those prepared by third parties that are not paid for by the Company.
For more information, contact:
James S. Painter III
Emerging Markets Consulting, LLC.
Interdependence Public Relations
Brent S. Gambill